The following figure shows the demand curve and the marginal revenue curve of a monopolist.On the horizontal axis,OG = GF.
Figure 11-5 
-Refer to Figure 11-5.Between points A and F on the demand curve,the price elasticity of demand:
Definitions:
Marketing Mix Elements
Components of a marketing plan which include product, price, place, and promotion, often extended to include people, processes, and physical evidence.
Product Protocols
Guidelines and standards that govern the development, testing, and release of products.
Points of Difference
Unique features or attributes of a product, service, or brand that set it apart from its competitors.
Competitive Substitutes
Alternative products or services that can replace or serve as substitutes for another in satisfying consumer needs or desires.
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