Examlex
Trichonympha is a unicellular,flagellated protist that lives within termites and allows the termite to be able to "digest" wood.Trichonympha is which of the following?
Peripheral Route
A method of persuasion that relies on superficial cues or emotional appeal rather than logical argumentation, as outlined in the Elaboration Likelihood Model.
Heuristics
Mental shortcuts, or rules of thumb, that are used for making judgments and decisions.
Sleeper Effect
A delayed increase in the effect of a message that follows a period of discounting or ignoring the message.
Primacy Effect
The phenomenon that the first items presented in a series are more likely to be remembered than items in the middle.
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