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Jacques highly values helping others and being cooperative. He is being recruited by an organization that focuses on making money at the expense of acting ethically. In this case, we might argue that this is an example of poor:
Attitude Toward the Act
Attitude Toward the Act refers to an individual's overall evaluation or feeling about performing a specific behavior, influencing their likelihood of engaging in the behavior.
Attitude-tracking Program
A systematic approach to monitoring changes in consumer attitudes over time, often used in marketing to gauge brand perception.
Descriptive Norm
Social norms that describe what most people do in a specific context, without prescribing what should be done.
Counternormative
Behaviors or actions that go against the accepted standards or norms of a society or group.
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