The Oldest Types of Rating Scales Used in the Evaluation

question 18

Multiple Choice

The oldest types of rating scales used in the evaluation of performance are known as:

• A)behaviorally anchored rating scales (BARS).
• B)graphic rating scales.
• C)employee comparisons.
• D)feed-forward interviews.

Explore mechanisms to combat social loafing in large organizations.

Understand the concept of opinion leaders and their role in influencing product awareness and adoption.

Identify and describe the different methods employed to recognize opinion leaders within social groups.

Recognize the importance and mechanism of word-of-mouth (WOM) marketing in influencing consumer behavior.

---

Definitions:

Producers

Producers are individuals, companies, or entities that create, manufacture, or furnish goods or services for consumption in the economic supply chain.

Commodities

Basic goods used in commerce that are interchangeable with other goods of the same type, often used as inputs in the production of other goods or services.

Established Price

The known or fixed cost of a good or service in the marketplace, often determined by supply and demand factors or regulatory authorities.

Completed Contract Method

An accounting method where revenue and expenses are only recognized once a contract is fully completed, commonly used in the construction industry.