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Research on the Dunning-Kruger effect suggests that unskilled individuals, when confronted with their lack of skills:
Opinion Leader
An individual whose views on a subject are taken to be authoritative and influential, often influencing the opinions of others.
Internet Marketing
The practice of promoting products or services over the internet utilizing various digital marketing tools and strategies to reach a target audience.
Family Life Cycle
A series of stages through which a typical family progresses over time, from single individuals to married couples, parenthood, empty nesting, and retirement, affecting purchasing habits and needs.
Consumer Decision-Making Process
The steps a buyer goes through in selecting, purchasing, using, and disposing of a product or service, including recognition of a need, information search, evaluation of alternatives, purchase, and post-purchase behavior.
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