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Research on the Dunning-Kruger effect suggests that unskilled individuals, when confronted with their lack of skills:
Environmental Scanning
Involves the process of collecting, analyzing, and using information about trends, events, and relationships in an organization's external environment to assist in planning.
Strategic Marketing Process
A systematic approach to planning, executing, and evaluating marketing strategies to achieve business goals.
Planning Phase
The initial stage in a project or strategy development where objectives are set, and resources are allocated.
SWOT Analysis
A strategic planning technique used to identify a company's Strengths, Weaknesses, Opportunities, and Threats.
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