Examlex
For the job of a typist, pressing a key on a keyboard is an example of a(n) _____; being able to type words on the keyboard, format a document, and e-mail final documents would be examples of _____.
Referent Power
Social influence that occurs because individuals seek to be liked and accepted by valued social groups.
Emotional Appeal
A persuasive technique that targets the emotions rather than logic or reason to influence an audience’s response or behavior.
One-sided
Information or arguments presented from a single perspective without acknowledgment or consideration of alternate viewpoints.
High Discrepancy
A significant difference between current states or conditions and desired or expected standards, often motivating change or action to reduce the gap.
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