Rayne Works at a Company That Designs Makeup Products

question 48

Multiple Choice

Rayne works at a company that designs makeup products. She works in the Mascara Marketing division. This means that she works under a VP of marketing, and she also works under a manager who coordinates everything about the mascara the company produces (including the manufacture, marketing, and development of the product) . Rayne most likely works in a company that uses:

• A)product-based organizational design.
• B)matrix organizational design.
• C)open organizational design.
• D)functional organizational design.

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Definitions:

Floatation Costs

The various costs associated with taking a company public, including legal, accounting, and marketing expenses, among others.

Firm Commitment

A definitive promise by an underwriter to purchase all of an issuer's securities at a specified price for resale to the public.

Going Private

A corporate transaction in which the entire equity of a publicly traded firm is purchased by a small group of investors.

Managerial Efficiency

The effectiveness with which managers utilize resources and operate businesses to achieve desired outcomes and profitability.