Which of the Following Statements Regarding the Role of Salespeople

question 7

Multiple Choice

Which of the following statements regarding the role of salespeople is most accurate?

• A)Salespeople have the greatest say in company policy and therefore are the customer's greatest advocates.
• B)Salespeople create customer value by providing follow through after the sale.
• C)Salespeople truly know their customers and therefore are the best resource for segmenting and selecting target markets.
• D)Salespeople are the most highly trained of all a firm's employees and therefore offer the greatest customer security.
• E)Salespeople are traditionally given greater authority than other company employees and therefore can offer customers the greatest financial leverage.

---

Definitions:

FAB (Features, Advantages, Benefits)

A marketing strategy that outlines a product's features, its advantages over competitors, and the benefits it offers to the customer.

AIDA Sequence

The AIDA sequence is a marketing model that outlines the four stages of the customer journey: Attention, Interest, Desire, and Action, used to guide advertising and sales strategies.

Markup

Markup is the difference between the cost of a product or service and its selling price, expressed as a percentage of the cost.

Architectural Details

Specific elements of a building design that define its character and aesthetics.