Sales Activities Occurring Before, During, and After the Sale Itself

question 44

Multiple Choice

Sales activities occurring before, during, and after the sale itself, consisting of six stages: prospecting, preapproach, approach, presentation, close, and follow-up are referred to as

• A)the product marketing process.
• B)the strategic marketing process.
• C)the personal selling process.
• D)relational selling.
• E)the consumer purchase decision process.

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Definitions:

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