A(n) __________ Is an Individual That Wants a Product, Can

question 80

Multiple Choice

A(n) __________ is an individual that wants a product, can afford to buy it, and is the decision maker.

• A)lead
• B)prospect
• C)gatekeeper
• D)opinion leader
• E)qualified prospect

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Definitions:

Halo Effect

The tendency to assume that people who have one good trait also have other good traits.

Physical Attractiveness

The degree to which a person's physical features are considered aesthetically pleasing or beautiful.

Similar Interests

The phenomenon where individuals are drawn to others who have hobbies, desires, or activities in common, which often serves as a basis for forming friendships or partnerships.

Romeo-and-Juliet Effect

The phenomenon where parental opposition to a relationship intensifies the romantic attraction between the partners.