MooreChem Created a Dashboard for Each of Its Sales Representatives

question 127

Multiple Choice

MooreChem created a dashboard for each of its sales representatives.These dashboards included seven measures-sales revenue, gross margin, selling expense, profit, average order size, new customers, and customer satisfaction.Each measure was gauged to show actual

• A)salesperson performance in terms of company rank.
• B)salesperson performance relative to the rest of the sales team.
• C)salesperson performance relative to target goals.
• D)salesperson performance expectations for the next two years.
• E)salesperson compensation based upon years of experiences plus previous year's ranking.

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Definitions:

Advertising Wearout

The phenomenon where repeated exposure to an advertisement leads to boredom and a reduced effectiveness of the advertisement.

One-Sided Arguments

Persuasive messages that present only the positive aspects or benefits of a particular viewpoint, product, or idea without acknowledging opposing perspectives.

Two-Sided Arguments

Persuasive messages that present both positive and negative information about a subject to appear more unbiased and effective.

Moderate Threat

Moderate threat refers to a perceived risk that is neither too high to cause panic nor too low to be ignored, often used in persuasive messages to achieve an optimal response.