Showing Ad Copy to a Panel of Consumers and Having

question 57

Multiple Choice

Showing ad copy to a panel of consumers and having them rate how they liked it, how much it drew their attention, and how attractive they thought it was, takes place during _________.

• A)jury tests
• B)focus groups
• C)portfolio tests
• D)theater tests
• E)performance tests

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Definitions:

Wavelength

The distance between consecutive crests or troughs in a wave, which determines its color in light and pitch in sound.

Invisible

Unable to be seen; not visible to the eye.

Ganglion Cells

Specialized neurons located in the retina that play a crucial role in transmitting visual information from photoreceptor cells to the brain.

Optic Nerve

The optic nerve is a bundled set of nerve fibers that transmits visual information from the retina to the brain, playing a critical role in vision.