The Average Number of Times a Person in the Target

question 327

Multiple Choice

The average number of times a person in the target audience is exposed to a message or advertisement is referred to as _________.

• A)exposure rate
• B)ad rate
• C)frequency
• D)incident rate
• E)occurrence rate

---

Definitions:

Depakote

A medication primarily used to treat seizure disorders, bipolar disorder, and to prevent migraine headaches.

Epilepsy

A neurological disorder characterized by recurrent, unprovoked seizures due to abnormal brain activity.

Manic Episodes

Periods of abnormally elevated mood, energy, and activity levels, often associated with bipolar disorder, characterized by an excessively good mood, increased talkativeness, and hyperactivity.

rTMS

Repetitive Transcranial Magnetic Stimulation, a non-invasive procedure that uses magnetic fields to stimulate nerve cells in the brain.