One Advantage of Using the Internet as an Advertising Medium

question 324

Multiple Choice

One advantage of using the Internet as an advertising medium is

• A)there is no need to segment markets.
• B)it has video and audio capabilities similar to television.
• C)there are no real costs except computers used for initial encoding.
• D)it is relatively simple to run national online campaign across multiple sites.
• E)messages are automatically translated into multiple languages.

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Definitions:

Scalar Chain

A hierarchy of authority in an organization where every employee has a clear superior and subordinate, forming a direct vertical line of authority.

Unity of Command

A principle stating that each employee should receive orders from only one superior to avoid confusion and conflict.

Bureaucratic Organization

A form of organization characterized by a hierarchical structure, formal rules and policies, and an emphasis on administrative tasks and procedural correctness.

Max Weber

A German sociologist and political economist known for his theory on the structure of authority and his analysis of bureaucracy.