A Basic Approach to Scheduling, in Which Periods of Advertising

question 65

Multiple Choice

A basic approach to scheduling, in which periods of advertising are scheduled between periods of no advertising to reflect seasonal demand is referred to as _________.

• A)sustaining
• B)dripping
• C)flighting
• D)pulsing
• E)intermittent

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Definitions:

Strict Liability

A legal doctrine that holds a party responsible for their actions or products without the need to prove negligence or fault.

Standard Rationale

A common or accepted reason or logic behind a decision, action, or rule, typically one that is widely accepted within a specific field or discipline.

Liable Irrespective

The notion of being liable irrespective means being legally responsible for something regardless of certain conditions or factors that might otherwise influence or excuse the liability.

Intervening Cause

An event that occurs after a defendant's initial act of negligence and contributes to the harm, potentially relieving the defendant of some liability.