Publicity Tools Refer to

question 22

Multiple Choice

Publicity tools refer to

• A)methods of tying charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products.
• B)methods used to get a nonpersonal, directly paid presentation of a company or its products, examples are news releases, news conferences, and public service announcements.
• C)short-term inducements of value offered to arouse interest in buying a product or service.
• D)methods of obtaining nonpersonal presentation of an organization, product, or service without direct cost, such as news releases, news conferences, and public service announcements.
• E)questionable methods of influencing stakeholder opinion about some action or proposed action that may be perceived by some as unethical.

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Definitions:

Congress

The national legislative body of a country, specifically in the United States, made up of the House of Representatives and the Senate.

Board of Governors

The leading body of a central bank system or other regulatory agency, responsible for setting policies and overseeing the institution's operations.

Monetary Policy

The process by which a central bank, currency board, or government manages the supply of money and interest rates to achieve economic objectives like controlling inflation, consumption, growth, and liquidity.

President's Pleasure

A legal term denoting the indefinite detention of a prisoner because the head of state has not exercised their power to limit the period of detention.