In the Feedback Loop, Response Refers to

question 67

Multiple Choice

In the feedback loop, response refers to

• A)the number of times a consumer must hear a message before it can be accurately decoded.
• B)the impact the message had on the receiver's knowledge, attitude, or behaviors during the communications process.
• C)the positive or negative feedback that a consumer expresses immediately after exposure to a company's message.
• D)the impact, either positive or negative, that occurs when one consumer interprets a firm's message to another potential consumer, using his or her own words.
• E)the length of time required for a typical customer to associate a specific slogan, theme, melody, or logo with a specific product brand.

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Definitions:

Shopping Orientation

Refers to a consumer's general attitudes, behaviors, and intentions towards shopping, influenced by personal, social, and cultural factors.

Antecedent State

The psychological and physical condition of a consumer before entering a shopping or consumption situation, affecting their behavior.

Consumer Satisfaction

A measurement of how well a product or service meets or surpasses a customer's expectations.

Information Search

The process of seeking, gathering and evaluating data or information to make a decision or solve a problem, often initiated as part of a consumer's buying decision process.