Hierarchy of Effects Refers to

question 224

Multiple Choice

Hierarchy of effects refers to

• A)the sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action (either trial or adoption of the product).The stages include awareness, interest, evaluation, trial, and adoption.
• B)the sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action (either trial or adoption of the product).The stages include awareness, interest, trial, adoption, and brand loyalty.
• C)the sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action (either trial or adoption of the product).The stages include awareness, interest, evaluation, trial, and decision.
• D)the sequence of stages a seller goes through to create initial awareness of a product to eventual action (either trial or adoption of the product).The stages include awareness, interest, evaluation, trial, and adoption.
• E)the sequence of stages a seller goes through to create initial awareness of a product to eventual action (either trial or adoption of the product).The stages include awareness, interest, evaluation, trial, and commitment.

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Definitions:

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