In the Hierarchy of Effects, the Consumer's Repeated Purchase and Use

question 136

Multiple Choice

In the hierarchy of effects, the consumer's repeated purchase and use of the product or brand is referred to as the _________ stage.

• A)adoption
• B)evaluation
• C)awareness
• D)interest
• E)trial

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Definitions:

Femoral

Pertaining to the femur or thigh bone.

Tibial

Relating to the tibia, which is the more substantial and robust of the pair of bones found in the lower leg.

Cephalic

Directional term meaning toward the head.

Jugular

Relating to the jugular veins, which carry blood from the head back to the heart.