Channel of Communication Refers to

question 5

Multiple Choice

Channel of communication refers to

• A)the selection of either paid or non-paid forms of information dissemination.
• B)the selection of either a humorous, sex-based, or fear-based approach when designing messages to sell a product.
• C)open-ended dialogue between the marketing department and other departments that can impact marketing decisions.
• D)an electronics-based forum that allows customers to communicate their likes, dislikes, suggestions, and concerns 24 hours a day, 236 days a year.
• E)the means (salesperson, advertising media, or public relations tools) of conveying a message to a receiver during the communication process is a channel of communication.

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Definitions:

Aging Schedule

A table that shows the breakdown of accounts receivable into categories based on the length of time they have been outstanding.

Credit Policy

A credit policy is the set of guidelines that a company follows to determine the creditworthiness of customers and the terms of credit to offer.

Cash Balances

The amount of cash or cash equivalents that a company or an individual holds.

Compensating Balances

Minimum balances that a business must maintain in its bank account as part of a borrowing arrangement with the bank.