Mary's Cookies Submitted an Ad to the Local Newspaper with a Coupon

question 143

Multiple Choice

Mary's Cookies submitted an ad to the local newspaper with a coupon stating that a dozen cookies were $2.99.Instead the newspaper printed the price on the coupon as $29.99.Consequently Mary did not have any customers come in to buy cookies by using the coupon.The factor working against effective communication between Mary and her target market in this case was most likely _________.

• A)diversion
• B)noise
• C)an decoding error
• D)a communication barrier
• E)message interference

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Definitions:

Consumer Price Index

A measure that examines the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care, often used as an indicator of inflation.

Real Rate Of Return

The annual percentage profit earned on an investment, adjusted for changes in the price level due to inflation.

Annually Compounded

Interest on an investment or loan calculated once per year, including interest on the initial amount and all previously accumulated interest.

Effective Rate

The actual interest rate of an investment or loan when compounding interest is taken into account, differing from the nominal rate by including the effects of compounding.