Customized Interaction Refers to

question 45

Multiple Choice

Customized interaction refers to

• A)the creation of unique products based upon the needs and wants of individual consumers.
• B)the translation of a company's message into multiple languages for use in advertising in different countries or regions.
• C)personal selling between a seller and a prospective buyer that can include face-to-face, telephone, and interactive electronic communication.
• D)the creation of different promotional campaigns based on gender, age, or ethnicity.
• E)the use of different images (such as on the cover of Sports Illustrated) to create a more intimate relationship between buyer and seller.

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Definitions:

Professional Selling

The process of personally promoting products or services to clients in a way that adds value and aims to generate a profitable outcome.

Needs

Needs are essential requirements or desires that drive individuals to take actions or make decisions in pursuit of satisfaction or fulfillment.

Wants

Needs that are learned by a person.

Need Arousal

A situation in which a salesperson triggers a psychological, social, or economic need in the buyer.