Which Promotional Mix Alternative Has the Advantage of Allowing the Seller

question 84

Multiple Choice

Which promotional mix alternative has the advantage of allowing the seller to see and/or hear the potential buyer's reaction to the message?

• A)advertising
• B)personal selling
• C)public relations
• D)sales promotion
• E)publicity

Understand the role of gross sales in the allocation of indirect expenses.

Distinguish between the allocation bases for different types of indirect expenses.

Recognize direct expenses related to a specific department.

Interpret the concepts of gross profit, direct, and indirect expenses in departmental accounting.