Public Relations Refers to

question 184

Multiple Choice

Public relations refers to

• A)a seller-directed flow of communications often in a face-to-face encounter, designed to promote a product with the purpose of making a sale.
• B)individualized communications programs specifically designed with a single customer in mind because the item being sold is unique to that customer.
• C)a mass selling approach which has been be tailored to meet the more select needs of a target market based on age, gender, ethnicity, or occupation.
• D)a form of communications that is intended to counteract any negative information or misinformation that has been fermented by competitors or disgruntled customers.
• E)a form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services.

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Definitions:

Gain or Loss

The financial result of disposing of an asset or settling a liability for more or less than its carrying amount.

Equity Method

An accounting technique used when a company holds significant influence over another but does not control it, allowing the investment to be recorded at original cost and adjusted for the investor's share of profits and losses.

Voting Shares

Shares of a company that provide the shareholder the right to vote on corporate matters, such as the election of the board of directors.

Open Market

A market where buying and selling of goods and services take place with minimal restrictions or regulations, often referring to the stock market.