Press Conferences and Image Management Are Tools Used by the _________

question 235

Multiple Choice

Press conferences and image management are tools used by the _________ department as forms of communication management that seek to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, and other publics about a company and its products or services.

• A)advertising
• B)sales promotion
• C)direct marketing
• D)public relations
• E)personal selling