Sales Promotions Cannot Be the Sole Basis for a Promotional

question 189

Multiple Choice

Sales promotions cannot be the sole basis for a promotional campaign because

• A)all sales promotions have legal time limit restrictions to prevent unfair trade practices.
• B)sales promotions are too costly and soon become a financial liability rather than a promotional asset.
• C)sales promotions are traditionally handled by (out-of-house) firms, not the manufacturers which often result in a significant loss of profit.
• D)gains from sales promotion are often temporary and sales drop off when the deal ends.
• E)consumers obtain an inflated impression of a product's actual value or worth.

Comprehend the advantages and disadvantages of small businesses in the retail industry.

Acknowledge the process and challenges of entrepreneurship.

Recognize the major causes of small-business failure.

Grasp the importance of managerial skills and financial management in small-business survival.