Which of the Following Is an Inherent Weakness of Direct

question 26

Multiple Choice

Which of the following is an inherent weakness of direct marketing?

• A)high absolute costs
• B)messages may differ between salespeople
• C)difficult to get media cooperation
• D)easily duplicated and can easily lead to promotion wars
• E)expensive data base management

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Definitions:

Territory Expansion

The process or policy of a country stretching its boundaries or influence into new areas, often involving colonization, acquisition, or annexation.

Ontario

A province in eastern Canada known for its diverse population, natural landscapes, and as the location of Canada’s largest city, Toronto.

National Bank

A financial institution, chartered by a government, which holds exclusive powers such as issuing currency and regulating other banks, crucial for implementing national monetary policies.

War of 1812

A military conflict fought between the United States and Great Britain from 1812 to 1815, largely over issues of trade and maritime rights.