In the Hierarchy of Effects, the Consumer's Appraisal of the Product

question 125

Multiple Choice

In the hierarchy of effects, the consumer's appraisal of the product or brand on important attributes is referred to as the _________ stage.

• A)adoption
• B)evaluation
• C)awareness
• D)interest
• E)trail

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Definitions:

All-Nighters

Extended study or work sessions that go through the night, usually in an effort to meet deadlines or prepare for exams.

Midterm

An examination or assessment occurring in the middle of an academic term or period.

Percentage

A percentage is a fraction or ratio expressed as a part of 100, commonly used to quantify or compare parts of a whole.

Cross-Classification Table

A tabular method used to organize data according to two or more categories or variables, facilitating the analysis of the relationship between them.