CoolMax Alta Is a Fabric Made by DuPont

question 253

Multiple Choice

CoolMax Alta is a fabric made by DuPont.It is used in the manufacture of exercise clothes because it keeps the user "cool and dry." The ads for the fabric in health and fitness ads convinced Kumar to buy a pair of socks made of the material.Since he had never before owned anything made of this fabric, Kumar was in which stage of the hierarchy of effects?

• A)trial
• B)diffusion
• C)innovation
• D)evaluation
• E)interest

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Definitions:

Interest

The cost of borrowing money, typically expressed as a percentage of the amount borrowed, paid over a specified period.

Entrusts

To give someone the responsibility to take care of something or act on one's behalf.

Merchant

An individual or business entity engaged in the trade of goods, services, or both to consumers, primarily for earning a profit.

Original Owner

Refers to the first owner or possessor of an item or property after it was created or came into being.