Online Retail Purchases Can Be the Result of Several Very

question 220

Multiple Choice

Online retail purchases can be the result of several very different approaches which include (1) paying dues to become a member of an online discount service, (2) using a "bot" to search for a product at the best price, (3) going directly to online malls, and (4)

• A)participating in an online auction.
• B)becoming a secret shopper.
• C)becoming an ultimate shopper.
• D)participating in a buying cooperative.
• E)becoming a member of a research group that evaluates new products.

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Definitions:

Rival

A competitor or adversary who is in competition for the same objective or for superiority in the same field.

Excludable

Describes a good or service for which it is possible to prevent non-paying customers from accessing it.

Marginal Social Benefit

The extra advantage that the entire society gains from using an additional unit of a product or service.

Public Good

A product that is non-excludable and non-rivalrous in consumption, meaning it is available to all members of society without depletion.