Timing Is an Important Element of Markdowns

question 106

Multiple Choice

Timing is an important element of markdowns.Those retailers who take a markdown as soon as sales fall off are most likely doing so to _________.Those who delay markdowns are most likely doing so to _________.

• A)placate dissatisfied customers; increase demand for complementary products.
• B)enhance customer perceptions of product quality; create a sense of urgency amongst repeat buyers.
• C)create an image as a "cutting edge" retailer; wait for a more active buying cycle.
• D)free up valuable selling space and cash; discourage bargain hunters and maintain an image of quality.
• E)react to the entry of a new competitor; avoid displeasing customers who bought the same items at full price.