Intermediaries Make Possible the Flow of Products from Producers to Ultimate

question 293

Multiple Choice

Intermediaries make possible the flow of products from producers to ultimate consumers by performing three basic functions.According to figure 13-2 above, the term that would be used to describe the intermediary function in cell "A," would be _________.

• A)transactional function
• B)middleman function
• C)logistical function
• D)facilitating function
• E)operational function

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Definitions:

Unmet Need

A consumer demand or requirement that has not been satisfied or addressed by current products or services in the market.

Fashion Boots

Footwear that is designed not just for functionality or comfort, but with an emphasis on contemporary style and trends in fashion.

Alpha Testing

The initial phase of testing a product, typically performed by internal staff, to identify bugs before it is made available for external testing.

Test Model

A representation or prototype created for the purpose of conducting tests to evaluate a concept, process, or the performance of a product under development.