In Some Instances, Firms Pair Multiple Channels with a Multibrand

question 84

Multiple Choice

In some instances, firms pair multiple channels with a multibrand strategy.The purpose of this strategy would be to __________ of firm's family brand and differentiate the channels.

• A)minimize cannibalization
• B)create greater perceived value
• C)disassociate from negative connotations
• D)prevent dilution
• E)create a "backup" channel