Forward Integration Refers to

question 283

Multiple Choice

Forward integration refers to

• A)when a producer owns an intermediary at the next level down in the marketing channel.
• B)when a retailer owns a manufacturing operation.
• C)when a manufacturer sells the title to all goods to the next link in the marketing chain.
• D)when retailers form an alliance to purchase goods at a better price since they are able to place much larger orders.
• E)when all links in the distribution chain are not only paid for their services but own stock in the manufacturer's company.

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Definitions:

Latest and Greatest

A term used to describe the most recent and advanced products, technologies, or ideas currently available.

Early Majority Adopter

A segment of consumers who adopt a new product shortly after the innovators and early adopters, playing a key role in broad market acceptance.

Core Business

The primary area of activity for a company, focusing on the main products or services that generate the most revenue or activity.

Diversification

A business strategy that involves entering into new markets or adding new products to a company's portfolio to reduce risk and capitalize on new opportunities.