Horizontal Conflict Refers to

question 201

Multiple Choice

Horizontal conflict refers to

• A)conflict that occurs between two different levels in a marketing channel.
• B)conflict between members of upper management who make the decisions and lower management who must deal with the daily logistics of the product.
• C)a situation where an entire link of a distribution chain is eliminated, such as when a company would buy its own warehouse.
• D)conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers or two or more wholesalers.
• E)intradepartmental dissention regarding which channels of distribution would be best for the product.

---

Definitions:

Differentiation

Differentiation is the process by which unspecialized cells become specialized into one of the many cell types that make up the body, including its various organs and tissues.

Chromatid

One of the two identical halves of a replicated chromosome, joined at the centromere, eventually pulled apart during cell division.

Centromere

The region of a chromosome to which the microtubules of the spindle attach, via the kinetochore, during cell division.

Chromatin

The complex of DNA and histone proteins that forms chromosomes within the nucleus of eukaryotic cells, regulating gene expression.