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ACT II successfully distributed its products, for ten years, through non-supermarket channels such as Blockbuster, Walgreen's, Circle K, Costco, etc..However, its greatest success came from marketing through _________.
Conglomerate Merger
A type of corporate action where firms in unrelated business activities or industries merge or acquire each other.
Horizontal Merger
A business consolidation that occurs between firms which operate in the same industry, often aimed at reducing competition or achieving economies of scale.
Interlocking Directorate
A situation where one or more members of the board of directors of a corporation are also on the board of directors of a competing corporation; illegal under the Clayton Act.
Tying Contract
An agreement requiring a customer to buy additional products or services along with a primary product or service.
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