The Blending of Different Communication and Delivery Channels That Are

question 169

Multiple Choice

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as

• A)direct marketing.
• B)indirect marketing.
• C)intensive marketing.
• D)multichannel marketing.
• E)electronic marketing.

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Definitions:

Optimistic

A mindset or attitude that tends to expect the most favorable outcomes of situations or believes that good ultimately predominates over evil in the world.

Pessimistic

A tendency to anticipate unfavorable outcomes or emphasize the negative aspects of a situation.

Expected Time

An estimation of the duration it would likely take to complete a task, often used in project management for scheduling.

PERT Times

entails the estimated durations in the Program Evaluation and Review Technique, a method used in project management.