Dual Distribution Refers to

question 104

Multiple Choice

Dual distribution refers to

• A)a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products.
• B)an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
• C)the blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.
• D)professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
• E)a practice whereby one firm's marketing channel is used to sell another firm's products.

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Definitions:

Discount Rate

Employed in discounted cash flow analysis, this interest rate is used for determining the current value of cash flows that will be received in the future.

Annual Payments

Regular payments made once a year, often associated with loan repayments or insurance premiums.

Discount Rate

This is the discount rate used in the process of DCF to calculate the present value of cash flows that are to be received in the future.

Present Value

Today's calculated value of a future monetary sum or cash flow patterns, utilizing a specific rate of return.