A Contractual Vertical Marketing System Refers to

question 135

Multiple Choice

A contractual vertical marketing system refers to

• A)when privately owned distributors and retailers integrate their efforts, on a contractual basis, to obtain greater functional economies and marketing impact than they could achieve alone.
• B)the integration of independent production and distribution firms, on a contractual basis, so their efforts to obtain greater functional economies and marketing impact are greater than they could achieve alone.
• C)when a manufacturer offers a limited number of franchise licenses to guarantee the numbers of company competitors within a given geographical region.
• D)an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
• E)the formal contractual designation of one channel member whether producer, wholesaler, or retailer, to coordinate, direct, and support all other members.

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Definitions:

Financially Stable

Being financially stable means having efficient financial resources to fulfill daily needs, invest, and save for the future without undue stress about finances.

Satisfying Relationship

A relationship in which the needs, wishes, and expectations of all involved parties are met and respected.

Career

The pursuit and progression of an individual in a job or series of jobs over their working life, often related to their expertise or interest.

Organizer

An individual or tool that aids in arranging, structuring, or coordinating activities, events, or information effectively.