When Choosing a Marketing Channel or Intermediary, It Is Important

question 77

Multiple Choice

When choosing a marketing channel or intermediary, it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market, (2) Which channel and intermediaries will best satisfy the buying requirements of the target market, and (3)

• A)how many of the firms competitors will be using the same channels?
• B)which channels have the partnership arrangements with other channels?
• C)which channel and intermediaries will be the most profitable?
• D)how long have the channel members and intermediaries been in business?
• E)who is responsible for negotiating the channel or intermediary contracts?

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Definitions:

Risk Factors

Elements or conditions that increase the likelihood of an undesirable outcome.

U.S. Teens

Individuals aged between 13 and 19 residing in the United States, encompassing a diverse group going through adolescence.

Sexually Transmitted

Referring to infections that are passed from one person to another through sexual contact.

Preventing Strategies

Approaches or methods implemented to avoid the occurrence of unwanted outcomes or diseases.