The Density of Distribution Whereby a Firm Tries to Place

question 106

Multiple Choice

The density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area is referred to as __________ distribution.

• A)intensive
• B)extensive
• C)selective
• D)exclusive
• E)concentrated

Understand the concept of brand and product line extensions and their implications.

Evaluate the risks associated with different new-product strategies from an organization's perspective.

Discern between continuous, dynamically continuous, and discontinuous innovations and their market introduction strategies.

Understand the process and requirements for forming and certifying a union.

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Definitions:

Packet of Rice

A pre-measured, packaged amount of rice, typically sold in a sealed bag or box.

Remaining

The portion of something that is left after other parts have been used, removed, or subtracted.

Variance

A measure of how much values in a set differ from the mean, used in statistics to represent variability within a dataset.

Random Variable

A variable whose values depend on outcomes of a random phenomenon, having a distribution that can be analyzed statistically.