Conflict Occurring Between Intermediaries at the Same Level in a Marketing

question 15

Multiple Choice

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers is referred to as _________.

• A)corporate conflict
• B)vertical conflict
• C)horizontal conflict
• D)administered conflict
• E)contractual conflict

---

Definitions:

Partnership

A legal arrangement where two or more persons agree to share the profits of a business which they run together.

Malpractice

Failure of a professional to perform their duties to the required standard of care, resulting in harm to their client or patient.

Corporation

A legal entity recognized by law as separate from its owners, with rights to own property, sue or be sued, and conduct business.

General Corporation

A type of business organization that is legally separate from its owners, with the ability to own property, incur liabilities, and conduct business in its own name.