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Figure 13-14
-According to figure 13-14 above, there are three types of vertical marketing systems (VMS).List and provide a brief description for each one.
Schachter And Singer Theory
A theory suggesting that emotions result from a combination of physiological arousal and the interpretation of that arousal based on environmental cues.
Autonomic Nervous System
The part of the nervous system that controls involuntary actions of the body, such as heart rate, digestion, and respiratory rate.
Schachter And Singer Theory
A psychological model that suggests emotions are determined by physiological arousal and cognitive labeling of the cause of that arousal.
James-Lange Theory
A hypothesis suggesting that emotional experience is the result of physiological responses to external stimuli.
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