What Are the Three Questions Marketing Executives Consider When Choosing

question 297

Short Answer

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?
Marketing executives typically consider three questions when choosing a market channel and intermediaries:
Which channel and intermediaries will provide the best coverage of the target market?
Which channel and intermediaries will best satisfy the buying requirements of the target market?
Which channel and intermediaries will be the most profitable?

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Definitions:

Muscle Cells

Specialized cells that make up muscle tissue and have the ability to contract, allowing for movement and force generation in the body.

Myosin

Myosin is a type of motor protein involved in muscle contraction and movement of various types of cells and organelles in the cytoplasm.

Cyanobacteria

Photosynthetic bacteria that produce oxygen and are found in aquatic and terrestrial environments.

Photosynthesize

The process by which green plants and some other organisms use sunlight to synthesize foods from carbon dioxide and water.