When Pizza Hut Announced It Was Going to Add 25

question 246

Multiple Choice

When Pizza Hut announced it was going to add 25 percent more toppings to its Meat Lover's Line of pizzas without increasing the price, what consumer motivation was it appealing to?

• A)cost
• B)appearance
• C)tangibles
• D)value
• E)prestige

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Definitions:

Slippery Slope Argument

A logical fallacy that argues a relatively small first step will lead to a chain of related events culminating in some significant effect, often negative.

Strength Of Link

The degree to which two variables are related or associated with each other, often measured in statistical analyses.

Slippery Slope

The fallacy of arguing against a proposed action or policy by claiming, with insufficient evidence, that it will lead to a series of increasingly bad consequences.

Park Admission

The fee charged or the permission granted to enter a park.