Skimming Pricing Refers to

question 403

Multiple Choice

Skimming pricing refers to

• A)setting the lowest initial price when introducing a new or innovative product in order to "skim" sales from competitors.
• B)setting the highest initial price that customers really desiring the product are willing to pay, when introducing a new or innovative product.
• C)setting the lowest initial price possible, skimming right above the point of profitability, in order to secure a larger market share.
• D)purposely setting the highest price possible to repel the mass market and cultivate upper echelon buyers even though the actual value of the item is extremely small.
• E)selling off the lowest producing products from a company's product line and turning them over to resellers to skim off any remaining profit potential.

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