Which of the Following Statements Regarding Sales Goals Is Most

question 276

Multiple Choice

Which of the following statements regarding sales goals is most accurate?

• A)For marketing managers, sales revenue or unit sales are more easily addressed than profit goals.
• B)Cutting prices in one line to raise unit sales often results in an increase in sales for related products as well.
• C)Very often cutting prices results in a decrease in market share.
• D)Setting unit sales as a profit objective results in price wars with competitors, so the practice is limited to industries with as few competitors as possible.
• E)An advantage of increasing unit sales is that it always results in an increase in profits.

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Definitions:

Finance Charges

Fees that are assessed for the use of credit or the extension of existing credit, might include interest, transaction fees, and service charges.

Collection Agency

is an organization that pursues the collection of debts owed by individuals or businesses on behalf of creditors.

Threatening to Sue

Expressing an intention to initiate legal action against someone.

Dodd-Frank Act

A United States federal law that places regulation of the financial industry in the hands of the government, aimed at reducing risks in the financial system.