In Order to Deliver a Product That the Average Consumer

question 154

Multiple Choice

In order to deliver a product that the average consumer could afford, Vizio used the strategy of

• A)having the product design and marketing done in the United States and having contract manufacturers in Taiwan, build the product.
• B)using mass customization in Taiwan and making individual product changes in the United States.
• C)purchasing a small company in China and distributing their product under the Vizio name.
• D)purchasing a small company in Japan and distributing their product under the Vizio name.
• E)relying solely on local talent and recycled materials to build high quality but no frills.

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Definitions:

Marketing Synergies

The combined effect that is greater than the sum of their individual effects, achieved by coordinating marketing activities.

Product Differentiation

A marketing strategy where a company attempts to make its product appear unique and more attractive than those of its competitors.

Market Segment

A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.

North Carolina

A U.S. state located in the southeastern region, known for its diverse landscapes ranging from Atlantic Ocean beaches to the Appalachian Mountains.