To Increase Value, Marketers Have the Option of

question 149

Multiple Choice

To increase value, marketers have the option of

• A)decreasing benefits.
• B)decreasing benefits and increasing price.
• C)decreasing price and increasing benefits.
• D)decreasing price and decreasing benefits.
• E)do nothing and let the perceived value of the item increase as it matures in the life cycle.

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Definitions:

Stock Market

A public market for the trading of company stocks and derivatives at agreed prices, often considered a critical indicator of the economic health of a country.